Chapter 1 : Overview

1. – Evolution of Baking Industry in Europe
– European Baking Market
2. – Characteristics of Baking industry in China
– Current Performance
– Industry Outlook
3. – Baking Industry Analysis
– Internal Rivalry
– Barriers to Entry
– Distributors
– Suppliers
– Substitutes
4. – Components of Bakery
– Labour
– Machinery
– Government Regulations
– Product

Chapter 2 : Preparation

1. – Relative Instructions
2. – Site Selection
– Capital Cost
– Passenger Flow
– Rivalry Elements
– Target Customers
– Transportation Factor

Chapter 3 : Holistic Design

1. – Branding
– Be Specific about the Target Market
– Create a Positive Perception of the Brand Name
– Brand Consistency
– Deliver on What the Brand Promises
– POS Materials Help Leave an Imprint of the Brand
– Sell Branded Retail Merchandise
2. – Shopfront Design
– Theme
– Symbol
– Unity
– Diversity
– Specificity
3. – Interior Design
– Interior Layout
– Colour 8: Graphic Design
– Materials
4. – Economical Ways to Update Existing Bakery
– Freshen Up with Paint
– Hang Wallpaper
– Use Mirrors
– Paint the Floors
– Get New Fabric
– Look for Second«hand Options
– Be Creative with Props
– Work with Artists on Consignment

Chapter 4 : Display

1. – Client’s Demands
2. – Display Case
– Refrigeration
– Lighting
– Air Circulation
3. – Tips to Improve Displays

Chapter 5 : Design Guidelines and Standards

1. – Premises, Equipment and Vehicles
2. – Furniture, Utensils and Floor
3. – Cleanliness and Sanitation
4. – Sitting or Lounging Equipment
5. – Lighting and Safety Lighting
6. – Wearing Apparel
7. – Keeping and Handling of Products and Ingredients
8. – Use of Ingredients
9. – Smoking

Index